This franchise was previously investing in Facebook ads with another provider, and though they were receiving conversions, they were at a higher cost and lower quantity. Within the space of eight days, we were able to apply our Unique Brand Story methodology and specific Facebook Ads targeting technique to speak to their target market, and turn their results around. Within 12 months, we were able to grow this franchise's base revenue by 140%.
This Tourism Driving Route operation needed help increasing their brand awareness. They're in a tough market surrounded by similarly placed products, and so we really turned-it-on with our Unique Brand Story methodology to highlight their point of difference in a saturated marketplace. Over the span of 14 days, we specifically targeted families with school-aged children, and in the process helped increase their Brand Awareness by 13.59%. Further, with an eye on nurturing relationships, encouraging return and patronage, and decreasing churn rate, in the same timeframe, we increased subscribers to their CRM database by over 3000%. We're not going to beat-around-the-bush; we were as chuffed by these results as they were!
This operation, based in Queensland Australia, has benefited from our methodology around Unique Brand Stories, combined with specialised targeting on Facebook, helping their dollars stretch further, and resulting in over five million dollars in revenue from a $24K ad spend!